Mizuno has officially launched its brand new DP World Tour Truck – a purpose-built, state-of-the-art mobile facility that marks a bold step forward in the brand’s commitment to supporting its tour staff and boosting its presence on the professional golf circuit.
Replacing the previous model after 15 years’ service, the new vehicle has been completely reimagined to meet the evolving needs of today’s game — delivering more space, more functionality, and a more immersive brand experience.
Measuring 17.5 metres in length and expanding to nearly 5 metres in width when fully deployed, the truck offers a total of three dedicated zones, each tailored to a specific operational purpose. The heart of the operation lies in the 23-square-metre workshop — a significantly enlarged space designed to allow multiple club technicians to work simultaneously without obstruction.
Every Mizuno staff player’s preferred shafts, grips and heads are now carried onboard, ensuring that equipment can be adjusted, rebuilt, or customised on-site with speed and precision. A new laser engraving machine brings wedge personalisation and bespoke putter sight-lines directly into the truck, providing services that were previously only possible off-site.
Alongside the workshop is the 13.5 sq m player service area, a functional space where tour staff can collect their weekly allocation of hats, gloves, balls, towels and other essentials from dedicated pigeonholes. The area is equipped with two fridges, a microwave grill, coffee machine, large sofa and a high-top desk with multiple workstations.
At the front of the vehicle, Mizuno has introduced a 14.8 sq m office and showroom designed with complete flexibility in mind. Outfitted with modular furniture and a slat wall system throughout, the space can be reconfigured to support operational meetings, product displays, or brand showcases. While its primary function is to serve the needs of Mizuno’s golf division, the area also provides potential for use during retail activations, offering a premium, on-brand environment wherever it’s parked.
Crowning the new truck is a roof terrace — a distinctive feature that offers guests a unique perspective on the week’s action. Overlooking practice ranges, event villages or activation zones, the terrace transforms the truck into a hospitality space, bringing partners and visitors closer to the game in a way that few other tour vehicles can offer.
Beyond its layout and design, the new truck is fitted with high-speed internet via Starlink, while a Sonos sound system allows music to be played across three independent zones. Full air conditioning throughout ensures that the interior remains comfortable in all weather conditions.
RETAILER & TOUR EXPERIENCE ROLE
While the Tour Truck’s primary role is to support tour players the vehicle will also serve as a tool for engaging retail partners. Building on the recent expansion of Mizuno’s custom fitting network — bolstered by the addition of dedicated Golf Technical Representatives — the truck will take centre stage at an increased number of ‘Tour Experience Days’, giving retailers the opportunity to offer their customers a true tour-level custom fitting service.
The truck will also play a key role at R&A events, LET tournaments, and various feeder tours, and will also have a presence at selected events across EMEA in other sporting disciplines, acting as a versatile brand ambassador for categories such as running events — reinforcing that this is not just a golf investment, but a broader brand initiative.
Although the previous truck is being retired from the road, it will still play a part in Mizuno’s brand presence as it will take on a new role as a permanent fixture at Mizuno’s EMEA Tour base at Bearwood Lakes Golf Club in Berkshire, where it will become a hub for fitting, service, and brand interaction. It will also enable the tour team to service players while the lead truck is in transit, ensuring continuous support regardless of location.
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